Imagine you are a passenger of the LE LABO tourist group, and you are very excited about this scent adventure in the United States. But you may be not familiar with those methods of discovering your city scent(s), where you should start and how you could link to the scent(s). Don’t worry! LE LABO, as your perfumery tour guide, will provide clear narratives around different City Exclusive scents to “awaken your urban smell.”
When it comes to the senses, they can be powerful triggers for memories of your past, eliciting a range of both positive and negative emotions. Scent inspires vivid memories and emotions, stimulating a rich emotional response connected to your lifestyle and the place you live or used to live. This olfactory memory is called The Proust Effect.
LE LABO U.S. City Exclusive collection has already been unlocked:
Check out each narrative around different city scents that evoke your imaginative experiences.
Your urban scent adventure will kick off in Los Angeles, the City of Angels. Just like MUSC 25, it is “angelic, very musky, aldehydic, and so intensely luminous.” In your daily commuting life, wearing MUSC 25 will remind you of a hot desert under a blazing sun and cold water in June gloom as well. These natural elements and sprawling landscapes embody laid-back luxury and sensual sophistication. MUSC is also your olfactory companion if you are in heavy traffic.
Then you can visit the heart of the Bay Area, where the cityscape meets the sea breeze. Le Labo unveils another West Coast olfactory masterpiece: Limette 37, a fragrance that “mimics the hilly ride from the Fillmore Street store to the bay” in a chilly summer. You will experience a roller-coaster-like olfactive journey from bergamot’s freshness, through jasmin, petit grain, and clove’s combination, to dive into vetiver, tonka beans finally.
Next stop, you would be amazed by the glamour of the Lone Star State. Aldehyde 44 captures the essence of Dallas’ bold spirit and free-and-easy charm, giving “a unique cleanliness.” Le Labo has paired an iconic aldehyde note with hints of jasmine and tuberose to create a scent that is both timeless and contemporary. As the fragrance settles, base notes of cedarwood and musk emerge, adding a warm and inviting depth.
Surprisingly, you may “hear” the music while you smell the Baie Rose 26. Chicago, a windy city instilled by Jazz culture and resilient spirit, resonated with the fragrance. The pink pepper, also known as baie rose, is the core note. It feels like how you play piano jazz relaxingly and smoothly. Aldehyde and musk, later on, hyped you up like upbeat sounds while you were walking along the bustling streets of downtown Chicago.
Whether you’re a native and gradually becoming a New Yorker or a visitor captivated by the city’s magic, Tubereuse 40 is your invitation to experience the essence of New York City in a whole new way. The energizing smell of “bergamot, tangerine, and orange flowers” awakens you while you are taking the metro in the early morning. Later, a woody/floral aroma provides you with comfort to stay away from chaos, as if you stroll through Central Park at dusk.
Your final destination is in Miami. Head to the South and step into the sultry embrace of Florida vibes with Le Labo’s latest olfactory wonder, Tabac 28. The air is filled with the intoxicating scent of tobacco combined with opulent oud and a striking cedarwood.” As the fragrance lingers, this aroma creates a sensuous and captivating aroma that lingers in the memory of the magic city, which prospers a unique and exciting mix of hip urban culture and laid-back seaside vibes.
How would you like this urban scent journey? Individuals are prone to embed their emotions in those cities and craft their own scent stories linked to the cities. We are looking forward to hearing your stories related to the City Exclusive collection on @overheardlelabo.
Le Labo will unveil a new U.S. city scent in August 2024. Are you curious about the launch of the 7th City Exclusive fragrance? Stay tuned to the new product.
Don’t miss your chance to make a scented journey to those cities with Le Labo. Join us for an exclusive event where you can discover the inspiration behind the fragrance, immerse yourself in the world of Le Labo, and take home a piece of the city’s magic. View City Exclusive Event to purchase your favorite US city scent(s).