Disclaimer: The following information regarding In-N-Out is not intended to be factual but is part of a class midterm project in PR 525 (Multimedia Content Creation for Brand Storytelling II) from August 2024 through December 2024 at the Annenberg School for Communication and Journalism, University of Southern California. The author has no affiliation with the brand and product. All information is intended to be sourced appropriately.
1. Out-of-home Ads
- Bus Shelter (67”h x 46”w)
- can be placed at bus stops near In-N-Out stores and Olympic sporting venues in LA
- The visual ties directly to In-N-Out’s famous Double-Double burger while also playing on the competitive, sports-driven spirit of the 2028 Olympics. The animation is memorable, and fun, perfectly in line with the energetic and California-focused tone.
- The text “our game” refers to not only the 2028 Olympics but also In-N-Out’s 80-year journey, which means a “double-double” joyfulness.
- The animated fries with ketchup look like an athlete holding an Olympic torch who is trying to hand it on to another person. These vector figures are associated with the Olympic mascot style even though the 2028 LA Olympic mascot hasn’t come out yet.
- The LA28 emblem was designed to be a platform for creativity and self-expression, and to showcase the diversity of Los Angeles. The emblem’s “A” is interchangeable and has been created in collaboration with a variety of people and brands. Therefore, replacing A with the iconic yellow arrow logo can be a way of showcasing collaboration.
- Bulletin (14″h x 48″w)
- can be placed on LA freeways or the greater Los Angeles area.
- The visual overlay of a golden laurel wreath around the double-double burger, symbolizes victory. Incorporate the Olympic rings and rebranded logo subtly at the sides to emphasize the athletic connection.
- “Double Delicious” ties directly to In-N-Out’s famous Double-Double burger, emphasizing the irresistible taste. “Double Victorious” connects to the competitive, energetic, and triumphant spirit of the 2028 Olympics, capturing the winning essence of both the games and the brand. The rhyme between “delicious” and “victorious” gives the slogan a catchy, rhythmic flow, making it memorable and impactful for a billboard.
2. Instagram posts
3. Blog post