PART I: Thought-leadership Piece
- Bloomberg. (2023, August 23). Ralph Lauren CEO Patrice Louvet talks innovating for the metaverse and driving sustainability forward. Business Post. Retrieved March 23, 2025, from https://www.businesspost.ie/irish-tatler/ralph-lauren-ceo-patrice-louvet-talks-innovating-for-the-metaverse-and-driving-sustainability-forwar/
- Ralph Lauren. (2025). Citizenships & Sustainability. Retrieved March 23, 2025, from https://corporate.ralphlauren.com/citizenship-and-sustainability
- Ralph Lauren. (2025). Leadership. Retrieved March 23, 2025, from https://corporate.ralphlauren.com/leadership
PART II: Infographic
- Marcotrends. Retrieved March 23, 2025, from https://www.macrotrends.net/stocks/charts/RL/ralph-lauren/revenue
- Ralph Lauren. (2025). About Us. Retrieved March 23, 2025, from https://corporate.ralphlauren.com/our-company
- Ralph Lauren. (2025). Career Corporate. Retrieved March 23, 2025, from https://careers.ralphlauren.com/CareersCorporate/SearchJobsCorporate#:~:text=Ralph%20Lauren%20has%20more%20than,diversity%20of%20the%20local%20region.
- Statista. Ralph Lauren – Companies & Products. Retrieved March 23, 2025, from https://www-statista-com.libproxy1.usc.edu/study/21234/ralph-lauren-statista-dossier/
PART III: SWOT Analysis
PART IV: Brand Storytelling
– Out-of-home mockup
- Fig. 1. “Billie Eilish, wearing a dark blue corduroy flat cap and a complete outfit from the ‘Birds of Feather’ capsule collection by Ralph Lauren, standing in a moody, cinematic lighting setup. The scene should blend Ralph Lauren’s timeless aesthetic with Billie’s signature alternative style, using a blue color theme inspired by her music video ‘Birds of a Feather.’ The outfit should include cargo shorts, a thermal long-sleeve shirt, the corduroy flat cap, and one of her t-shirt designs, all featuring the Ralph Lauren polo player on horseback logo. Billie stands slightly off-center, in a dreamy or pensive pose, gazing to the side. The composition should have ample negative space, with the tagline ‘Flock Together, Bound by Style’ in bold, modern font, either at the top or bottom, making the text highly legible and impactful. The overall mood should be atmospheric and fashion-forward, fitting for a 14′ H x 48′ W billboard. The scene should convey an emotional connection with a cinematic, editorial style that feels both contemporary and timeless” prompt, Midjourney, 23 Mar. 2025, midjourney.com
- Fig. 3. “Billie Eilish, dressed in Ralph Lauren’s ‘Birds of a Feather’ capsule collection, leans back dramatically on a simple metal chair with only two legs touching the ground, her feet hovering in mid-air. Her arms are outstretched, open wide in a weightless, free-flowing motion, evoking a sense of rebellion and effortless cool. Her face is turned slightly to the side, revealing a moody side profile. She wears a dark blue corduroy flat cap with Ralph Lauren’s iconic polo player logo, paired with a thermal long-sleeve shirt, cargo shorts, and a graphic T-shirt she designed for the collection. The background is an open blue sky with soft, wispy clouds, creating a surreal yet uplifting atmosphere. The scene is bathed in moody, cinematic lighting, blending Ralph Lauren’s timeless elegance with Billie’s signature alternative aesthetic. The composition is formatted for a 67” H x 46” W bus shelter ad, with Billie positioned slightly off-center to allow space for the campaign tagline, ‘Flock Together, Bound by Style,’ in a bold, modern font. The overall image exudes emotional depth, high fashion, and artistic edge, evoking a sense of freedom and individuality” prompt, Midjourney, 23 Mar. 2025, midjourney.com
– Blog post
- Fig. 5. “A high-fashion flat lay or showroom-style presentation of the “Birds of a Feather” capsule collection by Ralph Lauren, inspired by Billie Eilish’s music video aesthetic. The display features oversized cargo shorts, fitted thermal long-sleeve shirts, a classic corduroy flatcap with the Ralph Lauren polo player logo, and three unique t-shirts designed by Billie Eilish, each featuring abstract, hand-drawn graphics with an avant-garde touch. Accessories include layered silver rings, statement chains, and a minimalist leather belt. The color palette is moody and cinematic, with deep blues and soft gradients reflecting the ethereal atmosphere of the music video. The background is a sleek editorial-style setup, with subtle shadows and elegant fabric draping to enhance texture. Premium lighting highlights the details of each piece, evoking a high-end fashion campaign look. The overall aesthetic blends Ralph Lauren’s timeless elegance with Billie Eilish’s alternative, streetwear-inspired edge” prompt, Midjourney, 23 Mar. 2025, midjourney.com