“Timelessness and sustainability go together..sustainability is not a side activity, it’s not a reaction to external pressure. It’s core to who we are, what we stand for.”
Patrice Louvet, president and Chief Executive Officer of Ralph Lauren
Birds of a Feather Don’t Just Flock—They Redefine Style with a Twist
What happens when two worlds collide in the name of fashion? When the timeless elegance of Ralph Lauren meets the rebellious edge of today’s cultural icon? The answer is simple: Birds of Feather—a collaboration with Billie Eilish that’s not just a collection, but a whole new way of thinking about what we wear, and why we wear it. So we call it “Flock Together, Bound by Style.”
As a parent to both Gen Z and Millennial children, I’ve seen firsthand the seismic shift in what these generations expect from the brands they choose. They are not only looking for quality and craftsmanship but also for authenticity, social responsibility, and an unwavering commitment to creating a more sustainable future. At Ralph Lauren, we’ve taken that expectation to heart. Our mission has always been to blend timeless luxury with forward-thinking innovation, and with the Birds of Feather collection, we’ve found a way to do just that.
This partnership with Billie Eilish is not just a product of her immense creativity; it’s a collaboration that aligns with our ongoing commitment to environmental, social, and governance (ESG) issues. Billie, known for her advocacy and progressive approach to fashion, was the perfect fit for a brand like Ralph Lauren, which has always been synonymous with high-quality craftsmanship and timeless elegance. What makes this collaboration so special is that it combines the boldness of her voice with the tradition of our craftsmanship, pushing both boundaries while staying true to what we stand for.
Our ongoing commitment to sustainability is reflected in the design and production of this collection. We’ve prioritized eco-conscious materials, minimized waste, and ensured that the entire process from concept to consumer s rooted in responsible practices. But this collaboration goes beyond just the products; it’s a statement about how fashion brands can engage with younger generations in a meaningful way. Today’s consumers don’t just want luxury; instead, they demand that luxury be aligned with their values. Sustainability, inclusivity, and ethical governance are no longer optional; they are expectations.
Billie’s influence isn’t just about the music. It’s about activism, inclusivity, and a radical approach to change. These shared values between our two brands—values that embrace both individuality and collective responsibility—make this collaboration so dynamic. The Birds of Feather collection is a celebration of what happens when two seemingly different forces come together: the timeless elegance of Ralph Lauren and the progressive, bold energy of Billie Eilish. It’s a combination that surprises and delights, offering something fresh while remaining true to both of our identities.
As we continue to focus on sustainability, inclusivity, and ethical business practices, we are proud of the progress we’ve made, but we know there is always more to do. This collaboration isn’t just a moment in time. It’s part of a larger movement to redefine what fashion can be, and how we, as leaders in the industry, can pave the way for a brighter, more sustainable future.
At Ralph Lauren, we’re not just here to create clothes; we’re here to create culture. And with Birds of Feather, we are embracing a new future, one where innovation, sustainability, and inclusivity are at the forefront of everything we do.